YouTube LIVE, Worth It?
I’ll just say this. YouTube LIVE reached a reported 700K concurrent. A solid, very respectable viewership number to be sure, but there’s little in the way of innovation that came with it. The event was streamed by CDN Akamai, YouTube paid a substantial amount for that, and it proved that they are miles away from launching their own live streaming service.
So, despite the rumors we’re back to square one. YouTube got publicity, but they likely lost money on the event overall. In a weak economy there’s little incentive for companies to do these types of events.
So what do you think? Was it worth it?
Tags: Akamai, YouTube LIVE
November 23rd, 2008 at 3:12 am
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November 23rd, 2008 at 7:44 am
I was quite disappointed myself when I heard they were using a third-party site to stream the event. Chen announced on Pop17 back in February that they would have live streaming before the end of the year, and I seriously expected them to use last night’s event to announce it (as I wrote in my blog). I guess we’ll see what happens in ‘09. Thank God for blogTV.
December 16th, 2008 at 8:36 pm
the overall event was amazing- it was not an attempt to launch a live channel , rather only a one off show; many novices got this confused and youtube let the conjecture ruminate.
And rightfully so. How better to position yourself amongst the top of a field you are not in by agreeing with people who are spouting off at the mouth with wrong information.
Youtube live was an expensive amazing event for online video.
December 31st, 2008 at 11:21 pm
[...] Online Video Watch: “YouTube got publicity, but they likely lost money on the event overall. In a weak economy there’s little incentive for companies to do these types of events.” [...]