YouTube LIVE, Worth It?

I’ll just say this. YouTube LIVE reached a reported 700K concurrent. A solid, very respectable viewership number to be sure, but there’s little in the way of innovation that came with it. The event was streamed by CDN Akamai, YouTube paid a substantial amount for that, and it proved that they are miles away from launching their own live streaming service.

So, despite the rumors we’re back to square one. YouTube got publicity, but they likely lost money on the event overall. In a weak economy there’s little incentive for companies to do these types of events.

So what do you think? Was it worth it?