In a sign that Google is becoming just another mainstream media giant, the Wall Street Journal today reports that YouTube under pressure to increase revenue is considering adding pre and post roll ads.
As NTV points out this is a pretty major reversal, but someone has to start paying for all that bandwidth and clearly overlays aren’t doing the trick. On the upside, this should finally present a large enough incentive for agencies to begin creating 15-second and shorter pre-rolls tailored to the video snacking audience.
Maybe we can finally start seeing those blipverts “Max Headroom” warned us about.