As mentioned in a previous post, Yahoo! isn’t monitoring the advertising content associated with their video news clips. While the Dove Body Wash commercial in front of a news clip about professional wrestling is ironically funny, this morning’s blunder is absolutely not.

As we all know by now, there was a heinous incident at Virgina Tech, and the killer recorded his own video, saved it to disc, and then mailed it to NBC. Slowly this video has been making its way into the news. Whether or not you agree that any of this footage should be seen in public is a different matter.

But in one of the worst examples of inappropriate advertising, the :30 second pre-roll ad that ran in front of this news story was for………Netflix. The tagline in the commercial: “Nearly 1 Billion movies delivered so far.”

Please, Yahoo!, I’m begging you. Fix this immediately. We’ve got enough trouble making the case for pre-roll advertising without the leaders in the industry tripping over their own feet.

This entry was posted on Thursday, April 19th, 2007 at 9:44 am and is filed under News, Real Ads, Streaming, Video Portals, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.