WPP today announced an investment in VideoEgg, a company that serves user-generated video on social networking sites. The company founded in 2005 aims to ease the video upload process. More than 12m users view their videos per month month across all partner communities.

More importantly they been more successful than YouTube or anyone else at getting users to interact with each other over video.

An example of this interaction is this video:

Of a VideoEgg presentation on how to upload a video with VideoEgg posted by a user who attended the SFWIN Conference last year.

They also have some pretty cool features such as a simple online editing system for novices not familiar with FCP or those uploading video directly from a phone. They have the ability to serve ads as flash ticker overlays on or in the player menu. And they seek out the prosumer content creators who have great content and provide a way to profitably syndicate in a way superior to what most video sites now offer.

This entry was posted on Thursday, April 19th, 2007 at 2:10 pm and is filed under News, User Generated, Video Portals, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.