WPP today announced an investment in VideoEgg, a company that serves user-generated video on social networking sites. The company founded in 2005 aims to ease the video upload process. More than 12m users view their videos per month month across all partner communities.
More importantly they been more successful than YouTube or anyone else at getting users to interact with each other over video.
An example of this interaction is this video:
Of a VideoEgg presentation on how to upload a video with VideoEgg posted by a user who attended the SFWIN Conference last year.
They also have some pretty cool features such as a simple online editing system for novices not familiar with FCP or those uploading video directly from a phone. They have the ability to serve ads as flash ticker overlays on or in the player menu. And they seek out the prosumer content creators who have great content and provide a way to profitably syndicate in a way superior to what most video sites now offer.
[...] been fans of VideoEgg’s innovative ad solutions for a while now. See our earlier coverage here (and here, and here, and here.) But they’re not the only ones doing overlays, and this latest [...]