Can I get an AMEN?!?! Ross Levinsohn from Velocity Interactive Group just said that the widget market will be dramatically consolidated in 12-18 months as a standalone concept. Widgets are tools for distributing viral content, and there will be a huge shakeout, leaving just the companies that do it well.

What is content anyway? Does “poking” someone on Facebook equal content? What about a “tweet” on Twitter? Blending communication and content spawns new forms of media that need to be looked at differently. “Blogging is content, but sending the same information via twitter isn’t quite the same thing.”

Velocity won’t be investing in other social networks or portals. They are looking forward to what’s next, rather than competitors to current market leaders such as YouTube, MySpace & Facebook or the portals. Up next for them is finding “focused consumers.” Being able to target video well will be key to justifying the money spent in online video. When that happens, really big dollars will flow into online video.

Tags: , Content, facebook, Twitter, widgets

This entry was posted on Monday, March 17th, 2008 at 12:22 pm and is filed under Content, Events, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.