Former AOL exec Ted Leonsis’ SnagFilms is releasing “A Fighting Chance,” a documentary about Kyle Maynard, an aspiring mix martial arts fighter who was born without arms or legs.
SnagFilms’ mission is to find the worldâ€˜s most compelling documentaries from established heavyweights or first-time filmmakers, and make them available across the web. They also enable of their films to be “snagged,” or embedded, anywhere uses want.
Oddly, though, the pre-roll I was treated to was for Covergirl mascara, featuring Drew Barrymore. Uh, contextual targeting anyone?