Weekend Pick: A Fighting Chance

Former AOL exec Ted Leonsis’ SnagFilms is releasing “A Fighting Chance,” a documentary about Kyle Maynard, an aspiring mix martial arts fighter who was born without arms or legs.

SnagFilms’ mission is to find the world‘s most compelling documentaries from established heavyweights or first-time filmmakers, and make them available across the web. They also enable of their films to be “snagged,” or embedded, anywhere uses want.

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Oddly, though, the pre-roll I was treated to was for Covergirl mascara, featuring Drew Barrymore. Uh, contextual targeting anyone?
Drew Barrymore for Covergirl