Hulu’s early success is already driving early doubters to reconsider. According to the Hollywood Reporter, WBTV is in negotiations with the NBC/Fox JV, meaning shows like Friends and Gilmore Girls may soon be added to the portal.
Considering the quality of experience hulu offers along with the lucrative and innovative ad formats they have implemented, it’s not surprising to see content providers taking stock of their early decision to stay away.
All of a sudden NBCU and Newscorp are looking smarter in their digital strategies. The strategy isn’t the portal, the portal is simply part of the larger strategy of smart distribution and control of their digital assets.
Hulu is bigger and better than its mainstream media competitors. It helps to have a centralized portal; advertisers love it, and it’s a solid trade off for users who see ads in exchange for higher quality content. Will CBS be next? Come on Quincy, it is pretty cool…
[...] Ben Homer put an intriguing blog post on WB Close to Hulu Deal?.Here’s a quick excerpt:According to the Hollywood Reporter, WBTV is in negotiations with the NBC/Fox JV, meaning shows like Friends and Gilmore Girls may soon be added to the portal. Considering the quality of experience hulu offers along with the lucrative … [...]