In today’s Mediapost Video Insider column, Tremor Media’s CEO, Jason Glickman, calls on the creative community to drive standards and adoption of video formats, rather than waiting for publishers and technology vendors to set the rules of the game.

As we consider new standards and guidelines for video advertising, the creative community should have as loud and strong a voice as possible.

We need to rethink the way we advertise to people online.

So today we ask you, the creative community, what would you do without the constraints and confines of a publisher-dictated ad model? How would you build creative around a streamed video experience if you weren’t told how long your pre- and mid-roll could be, or what the size of your companion banner was?

(editorial note:OVW contributor Corey Kronengold is an employee of Tremor Media)

This entry was posted on Monday, July 9th, 2007 at 5:13 pm and is filed under Streaming, Video Research, Web 2.0, advertising, technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.