We’ve been fans of VideoEgg’s innovative ad solutions for a while now. See our earlier coverage here (and here, and here, and here.) But they’re not the only ones doing overlays, and this latest jab at Google is nothing more than a good marketing scheme.

While VideoEgg may have been early to actually offer in-video overlay ads, Brightcove, Pointroll, and Scanscout all do them too. Google’s using them is no surprise.

Layover ads were first spotted on YouTube in early July and the patents surrounding online video ads are so convoluted that VideoEgg would have a long drawn out battle if they actually decided to pursue a suit.

So what this is really about is reminding people that VideoEgg was the innovator who offered them first. And based on all the press they’re now getting, it’s working pretty well.

This entry was posted on Wednesday, August 22nd, 2007 at 11:04 pm and is filed under Legal, News, advertising, video syndication. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.