VideoEgg Introduces AdFrames Brand Response Network
Standing in between me and a vodka tonic is VideoEgg’s Troy Young, introducing their new AdFrames Network, a performance based ad offering specifically built for brand advertisers seeking engagement. It distributes rich media and video on social networks. But here’s the cool part - advertisers pay only for engagement. CPE.
Find out more at VideoEgg.com/adframes.
To the bar!
Tags: engagement, videoegg
February 20th, 2008 at 9:02 pm
I think marketers and advertisers are going to eagerly embrace this model since it lends itself to better measurement.
February 20th, 2008 at 11:54 pm
It’s a step in the right direction certainly. But how engaged is a user when they mouse over an ad? It shows there’s someone there, but I think you still need some more important form of measurable action to make it truly valuable.
Was just checking out your blog, cool site - thanks for reading.
February 21st, 2008 at 10:21 am
It is definitely a win for marketers. Just like cost-per-click, they get to pay for their successes and minimize the risk. However, after 3 hours of The Great Engagement Debate ‘08 yesterday, one thing is clear. Nobody is ready to agree on what exactly “engagement” means.
It is different for all ads and all advertisers, and the ad agencies are going to struggle for a bit trying to figure it out. Obviously the tendency is to have a universal metric for all campaigns, verticals, etc., but that isn’t anywhere close to being a reality. Advertisers are going to need to do a lot more experimenting before we have more meaningful insight.