Comments on: VideoEgg Introduces AdFrames Brand Response Network http://www.onlinevideowatch.com/videoegg-introduces-adframes-brand-response-network/ Watching the Business of Watching Online Sat, 22 Nov 2008 01:55:47 +0000 http://wordpress.org/?v=2.5.1 By: Corey Kronengold http://www.onlinevideowatch.com/videoegg-introduces-adframes-brand-response-network/#comment-9047 Corey Kronengold Thu, 21 Feb 2008 15:21:01 +0000 http://www.onlinevideowatch.com/videoegg-introduces-adframes-brand-response-network/#comment-9047 It is definitely a win for marketers. Just like cost-per-click, they get to pay for their successes and minimize the risk. However, after 3 hours of The Great Engagement Debate '08 yesterday, one thing is clear. Nobody is ready to agree on what exactly "engagement" means. It is different for all ads and all advertisers, and the ad agencies are going to struggle for a bit trying to figure it out. Obviously the tendency is to have a universal metric for all campaigns, verticals, etc., but that isn't anywhere close to being a reality. Advertisers are going to need to do a lot more experimenting before we have more meaningful insight. It is definitely a win for marketers. Just like cost-per-click, they get to pay for their successes and minimize the risk. However, after 3 hours of The Great Engagement Debate ‘08 yesterday, one thing is clear. Nobody is ready to agree on what exactly “engagement” means.

It is different for all ads and all advertisers, and the ad agencies are going to struggle for a bit trying to figure it out. Obviously the tendency is to have a universal metric for all campaigns, verticals, etc., but that isn’t anywhere close to being a reality. Advertisers are going to need to do a lot more experimenting before we have more meaningful insight.

]]> By: Ben Homer http://www.onlinevideowatch.com/videoegg-introduces-adframes-brand-response-network/#comment-9026 Ben Homer Thu, 21 Feb 2008 04:54:00 +0000 http://www.onlinevideowatch.com/videoegg-introduces-adframes-brand-response-network/#comment-9026 It's a step in the right direction certainly. But how engaged is a user when they mouse over an ad? It shows there's someone there, but I think you still need some more important form of measurable action to make it truly valuable. Was just checking out your blog, cool site - thanks for reading. It’s a step in the right direction certainly. But how engaged is a user when they mouse over an ad? It shows there’s someone there, but I think you still need some more important form of measurable action to make it truly valuable.

Was just checking out your blog, cool site - thanks for reading.

]]> By: Allan http://www.onlinevideowatch.com/videoegg-introduces-adframes-brand-response-network/#comment-9019 Allan Thu, 21 Feb 2008 02:02:51 +0000 http://www.onlinevideowatch.com/videoegg-introduces-adframes-brand-response-network/#comment-9019 I think marketers and advertisers are going to eagerly embrace this model since it lends itself to better measurement. I think marketers and advertisers are going to eagerly embrace this model since it lends itself to better measurement.

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