On Monday (sorry, been busy), Daisy Whitney dove into a new ad strategy for online video producers - product placement.

Ad revenue is in short supply for content producers without the scale of portals, premium brand websites and ad networks. Its been no secret that producing your own online web show doesn’t mean you can quit your day job, even if you do earn some popularity. So savvy producers have begun to explore higher paying alternatives than pre-roll, overlays and standard partner programs. Product placement and show sponsorships can ring up the cash register for shows that have a reasonably sized - but consistent - following.

Product placement ensures an ad is married to the video. Recent examples include YouTube star Tay Zonday’s “Cherry Chocolate Rain” video, produced in conjunction with Cherry Chocolate Diet Dr. Pepper; Hayden Black’s “Abigail’s X-Rated Teen Diary,” which featured a Warner Home Video DVD; and comedy duo Rhett and Link’s “Cornhole Song,” sponsored by AJJ Cornhole, maker of the Cornhole backyard game.

Read the article or watch Daisy’s latest New Media Minute.

Full Disclosure: My company, Tremor Media, represents product placement opportunities for content mentioned in Daisy’s article. However, Tremor Media was not contacted for the story.

Tags: daisy whitney, new media minute, online video, product placement

This entry was posted on Thursday, January 24th, 2008 at 7:31 pm and is filed under Deals, News, Real Ads, Streaming, User Generated, Web 2.0, advertising, video syndication. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.