Sorry, Yahoo!, but you are being called out on this one. In one of the worst examples of poor targeting and pre-roll abuse, I just received a :30 second pre-roll ad before a 1:22 news clip. But what makes this blog worthy is that it was an ad for Dove body wash. Worse, the clip was an AP News story where Donald Trump slaps WWE owner Vince McMahon ahead of the “battle of the billionaires” wrestling match.

At least some of the other ads that followed were a :09 second ad for Nissan (kudos, Nissan) and a :15 second ad, also for Dove.

But tell me, Yahoo!, why are you showing ads after every two news clips? And why are half of those ads :30 seconds long?

This entry was posted on Thursday, March 29th, 2007 at 8:02 pm and is filed under Real Ads, Streaming, WebTV, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.