Attendance last night at the UGTV conference in New York showed traditional media is taking user-generated content seriously.
Representatives from Disney/ABC, NBC, CBS, MTV, and the BBC joined new media companies including Heavy Joost and blip.tv in a discussion over the disrupted industry that is television and where new media is taking us. Questions abound as to how UGC will be monetized — especially since it seems ad companies are most interested in servicing professional video.