UGC Ads Aren’t Just for the Superbowl: Dove & The Oscars
Sometime during the 8 hours of pre-pre-red carpet coverage, check out the finalists of the Dove Body Wash Ad contest over on the Oscars site.
As anyone with a broadband connection knows by know, Dove’s “Real Women” video and following ad campaign has been nothing short of a spectacular success, and they’ve continued to find smart ways to keep the mojo flowing.
The five finalists’ videos are on the site, and you can vote for your favorite. Two will be chosen to be aired tonight, and Oscar viewers will be able to choose the ultimate winner during the show.
You can see all of the submissions at dovecreamoil.com. There’s nearly 1300 submissions, so you won’t have to suffer through Ryan Seacrest asking, “Who are you wearing?”
My only criticism of the contest is that the submissions aren’t embeddable. I’m sure there are some legal reasons behind that, but if you ‘really’ liked an ad and wanted to get your friends to vote for it, too, I’d have made them viral, too.
Still my favorite (and not part of the promo)
February 24th, 2008 at 6:10 pm
[...] unknown wrote an interesting post today onHere’s a quick excerptSometime during the 8 hours of pre-pre-red carpet coverage, check out the finalists of the Dove Body Wash Ad contest over on the Oscars site. As anyone with a broadband connection knows by know, Dove’s “Real Women” video and following … Read the rest of this great post here [...]
February 24th, 2008 at 6:40 pm
[...] Corey Kronengold wrote an interesting post today on UGC Ads Arenât Just for the Superbowl: Dove & The OscarsHere’s a quick excerptSometime during the 8 hours of pre-pre-red carpet coverage, check out the finalists of the Dove Body Wash Ad contest over on the Oscars site. As anyone with a broadband connection knows by know, Dove’s “Real Women” video and following … [...]
February 24th, 2008 at 6:41 pm
[...] Steven wrote an interesting post today onHere’s a quick excerptAs anyone with a broadband connection knows by know, Dove’s “Real Women” video and following ad campaign has been nothing short of a spectacular success, and they’ve continued to find smart ways to keep the mojo flowing. … [...]
February 24th, 2008 at 7:55 pm
[...] with a broadband connection knows by know, Dove’s “Real Women” video and following … credit : [...]