TV Guide Points To The Short Tail

TV Guide will move its Online Video Guide from beta to an officially launched product tomorrow. Their online video search platform is strictly TV focused, enabling users to avoid hundreds of results pointing to user generated content and spoofs, and instead towards officially and professionally produced content from the broadcasters.

“We’re filling a niche that Google and YouTube are not because they’re not strictly TV-focused,” said Paul Greenberg, GM of TV Guide Online.

“Part of the way we’re marketing this is, ‘Oh, you forgot to set your TiVo? Here’s the show you missed, for free,’ ” Greenberg said.

Similarly, LocateTV.com goes from private to public beta today. The startup video search platform is designed to help users find legitimate TV content whether it is on broadcast TV or online.

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