Tuesday Quick Hits
eMarketer points to an Informa Telecoms & Media report projecting $7.9 billion will be spent on “online video and TV services” in 2013, 63% from advertising. The report values the total 2008 market at $4.7 billion.
The Convergence Consulting Group reports: In 2007 “9% of TV viewers had also watched full- episode Broadcast/Cable Network TV online, up from 6% in 2006; we forecast 14% for 2008, 19% for 2009, and 23% for 2010. ABC & NBC were the Broadcast, and Viacom the Cable Network, 2007 online full-episode viewing leaders.” (via YuMe)
ESPN has signed a content syndication deal with AOL. This is ESPN’s first online content syndication deal, and a bit of a break from ABC’s traditional portal strategy. Can ABC / Disney content be far behind? And if they syndicate to AOL, why not Hulu?
Google wants to host your apps. And once they do, they’ll sell ads on them. And once that happens try getting a better deal somewhere else. Scale is the key to monopoly online. Can we start talking about an AT&T style breakup again yet?
.FOX Networks has acquired a majority stake in European ad network utarget. The unit which will be rebranded utarget.Fox reaches 21 million uniques a month across more than 600 UK web properties.
Tags: aol, ESPN, Google App Engine, online video market, utarget.FOX