Tremor Media Buys ScanScout

Starting the week off with a huge bang, Tremor Media is buying competitor ScanScout, continuing the much anticipated consolidation in online video ad networks. Undertone Networks has acquired Jambo Media, according to the Jambo website, and Specific Media recently purchased BBE (formerly Broadband Enterprises).

Scanscout CEO Bill Day will become CEO of the combined company and Jason Gickman, currently Tremor’s CEO, will become executive chairman.

According to AdAge, the combined company is expected to go public within 18 months.