Tremor Media has launched the beta version of Acudeo, their next generation Video Monetization Platform. Acudeo addresses the complexities involved with video ad delivery and offers the same ease and ad server compatibility that publishers are accustomed to for their banner advertising. Acudeo allows publishers to schedule and dynamically deliver in-stream video and overlay ads from multiple ad sources, maximizing ad delivery opportunities and revenue.
Acudeo’s support for multiple ad formats and sources enables publishers to easily add additional sources of revenue, extending their own ad sales efforts through Tremor Media as well as additional ad sources.
“We believe Acudeo will do for video advertising what the advent of third party ad serving did for online display advertising,” said Jesse Chenard, Chief Strategy Officer, Tremor Media. “Giving publishers the ability to deliver ads from multiple sources without swapping out multiple players is a dramatic shift in video ad serving operations.”
Tremor launched Acudeo to be the first platform that ensures compliance with the newly-released IAB Digital Video Ad Format Guidelines. This will help publishers simplify the process, standardize their workflow and operations for efficiency and implement industry best practices for delivery and playback, measurement, ad tracking, billing and reporting.
Neal Weinberg, President, Sales and Marketing, Top TV Bytes said, “Acudeo’s support for pre-roll and overlay formats allows us to monetize each stream we deliver without interrupting the user’s enjoyment of our content, and still give them the opportunity to interact with our advertisers’ messages when they choose to.”
*Note: Corey Kronengold works for Tremor Media
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