The YouTube Biz Blog today has a post boasting of the rev gen potential of YouTube using the JK Wedding Video which has received so much attention over the past week, as a case in point.
YouTube has placed “click-to-buy” overlays on the video which is to the music of Chris Brown’s Forver. YouTube claims that the video’s popularity has helped the single to reach number 4 and 3 on the iTunes and Amazon.com best seller lists respectively more than a year after its release.
So it’s great for YouTube, iTunes, Amazon, and the record label. But what about for the content creators? Is free distribution a fair value exchange, I’m not so sure. Your Thoughts?