The Sports Page: NBCSports.com Boosts Content
NBCSports.com appears ready to make moves. For years NBC has been behind the pack in online sports coverage, but recently they have cut a number of deals to make NBCSports.com more of a destination for original online programming.
In March, NBCSports.com partnered with Sports Illustrated to share video, photos and articles. And this week NBC announced plans to stream the NYC marathon and a far broader partnership with MSNBC.com, in which they will combine content, advertising and sponsorship sales.