Several months after I finished working for MLB.com, I found myself debating the regulations imposed by sports leagues. The argument essentially broke down to this question:

Is it more valuable for a league to keep all video content in-house, where it can be tightly controlled, or is there more to be gained by allowing fans access to content to create video mash-ups of their favorite players and moments, thereby increasing user engagement with the brand?

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This entry was posted on Tuesday, July 17th, 2007 at 11:32 am and is filed under User Generated, Video Portals, video syndication. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.