The Sports Page: The TDF’s Untapped Potential
The Tour de France wrapped up this past weekend, and while it may not be a premiere sporting event in the eyes of most Americans, it still has a major worldwide following.
Despite being marred by doping scandals this year the tour has a large and affluent fan base, spread across the globe and frustrated by the lack of international coverage.
Online video offers a tremendous opportunity in this area. While it can’t solve the drug problem, a successful integrated web platform could improve access, and provide a better experience to cycling fans worldwide.