Last week, ESPN announced a major new initiative for their 360 online video platform. After languishing the past few years under a nontraditional walled ISP-licensed model, the network will launch a redesigned 360 next month with plans to offer 2,000 live events, ten times the number offered in 2006.
The redesigned video portal will offer what ESPN calls “the first full-time, multisport, live, sports-driven broadband channel.” While the network did not expand on exactly what this will entail, it sounds like a departure from the traditional event-only online video channel by integrating live events into a television-like around-the-clock programming experience.