Herb Scannell, CEO of Next New Networks just spoke here at the OMMA Video summit. Over the next ten years his company plans to launch 101 online video channels and of those launched so far, several have become familiar names. If you haven’t been to JetSet or Veracifier yet, check them out.

Scannell, a fan of the GigaOM network of sites, focused on what he calls the three new rules of NewTeeVee:

1. There is an aesthetic of authenticity on the web, you have to earn your authority: Just because you’re an anchor doesn’t mean you have credibility. Slick production values are not necessary. People want to consume content with people who are accessible and relatable. Being real is very important.
2. NewTeeVee is about conversation and community, to not take part in it is crazy: Fans on JetSet have become regular correspondents. The goal is not so much making shows for audiences as making shows with audiences. The audience becomes the distributors and research comes in the form of a direct real-time conversation with your audience.
3. The cat’s out of the bag and you can’t get it back in: The user wants things their way and we can all profit by users having more control. Content should be available everywhere the user is, “we don’t care where you get it, we just want you to get it.” The future of media is that ease of syndication.

So far Next New has been responsible for some pretty cool content, the question remains how to monetize it.

This entry was posted on Thursday, June 28th, 2007 at 10:50 am and is filed under Video Portals, Video Research, WebTV, video syndication. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.