Apocalypse Now: Widget TV Commercials

By Corey Kronengold, March 20th, 2008

After two days at OMMA, where “widget” seemed to be every other word spoken, I was just struck by a bone jarring irony. While I praised CNBC’s Fast Money widget for its features and functionality, I can’t help but laugh my a&& off watching a television commercial promoting their widget.

TV commercials to promote widgets? [...]

March 20th, 2008 | Tags: , , | Category: Real Ads, Viral, Web 2.0, advertising, promotions, rants, video syndication | Leave a comment

OMMA Day Two: Keynote Panel

By Corey Kronengold, March 18th, 2008

Mediapost’s Joe Mandese is leading a panel discussion on “nomadic consumers and nomadic media,” with Alan Cohen from Initiative, Cathleen Campe from RPA, Shawn Gold from Social Approach (and formerly MySpace) Ed Montes of MediaContacts and Scott Sorokin from Carat.

Kicking off the panel, for some reason, is a check in on which candidate the [...]

March 18th, 2008 | Tags: , , | Category: Events, advertising | Leave a comment

Widget Makers Weeded Out in 12-18 Months

By Corey Kronengold, March 17th, 2008

Can I get an AMEN?!?! Ross Levinsohn from Velocity Interactive Group just said that the widget market will be dramatically consolidated in 12-18 months as a standalone concept. Widgets are tools for distributing viral content, and there will be a huge shakeout, leaving just the companies that do it well.

What is content anyway? Does [...]

March 17th, 2008 | Tags: , , , , | Category: Content, Events, advertising | Leave a comment

Making Fast Money with Widgets

By Corey Kronengold, February 27th, 2008

For any of you who have heard me rant about widgets lately, you should know that I found some personal vindication tonight watching CNBC’s Fast Money when this little gem came on…

By the way, the show has plenty of web-extra video, including longer form clips of nearly every segment of that day’s show [...]

February 27th, 2008 | Tags: , , | Category: Viral, Web 2.0, rants, technology, video syndication | 2 comments

Podcast, Smodcast….Widget, Shmidget….Who cares what you call it?

By Corey Kronengold, February 18th, 2008

Does anyone care whether we call it a “podcast” or an “mp3″ of something? I’m currently browsing the Zune Marketplace looking for some new podcasts, but I realized its mostly short versions of traditional media (The Today Show Podcast), and the usual, mass distributed webisodes like Ask A Ninja.

My question….does the “buzzword” get in [...]

February 18th, 2008 | Tags: , , , | Category: Podcasting, Streaming, User Generated, Viral, advertising, editorial, rants, technology, video syndication | One comment