Moderator: Will Richmond, VideoNuze
Rob Barnett, CEO, MyDamnChannel
Jeremy Lockhorn, Director of Emerging Media, Avenue A/Razorfish
Peter Hoskins, CEO, ManiaTV
Joe Frydl, Ogilvy Entertainment
John McCarus, VP, Digitas Branded Content

Will: What is branded entertainment? What does that mean? What are your clients goals as it pertains to it?

John: Clients that have a digital strategy are starting to realize they need [...]