A busy week for the IAB. Thursday they announced that they’ve opened their new Digital Video Format Guidelines for comments from the industry.

The IAB issued the guidelines for:
• Simplifying digital video ad buying across multiple sites through minimum common ad specifications for video, overlay and companion ads
• Achieving more efficient operations through a common set of creative submission guidelines
• Increasing consumer understanding of ad interactions and environments through best practice recommendations for creative development and player environments.

OVW is encouraging all of our readers to head on over to the IAB’s site, download the new guidelines, and let them know what you think. This is a critical step in driving the industry forward, and shifting those TV dollars into our pockets.