Veoh (Finally) Launches Behavioral Ad Platform
Monday, July 14th, 2008Veoh has been saying since its inception that the heart of their service lies in their behavioral targeting ability, this is remember, a company backed by former big media execs who see video primarily as medium for delivering ads to consumers. Today at long last they released their targeting platform in beta.
The news comes after Veoh rolled out a number of additional features in recent weeks including a new player, a new discovery tool and Veoh Groups.
From the release:
Initially, Veoh’s new system targets ads and branded content to more than nine interest-based audience segments…Following the beta period, Veoh plans to enhance the system to identify additional audience segments and introduce performance improvements that will help provide even more customized offerings to advertisers. Tests of the new targeting system conducted on Veoh in advance of the beta launch yielded performance lifts of more than 2 times higher than standard ads on Veoh.
Veoh says they served more than 52 million minutes of video in June and the site currently gets about 21 million unique viewers a month.

