TV Guide Online has launched an online video widget allowing any site to piggyback on TV Guide’s existing online video guide and search function.

I’m far from sold on the utility of another video search tool for well-known content, that Google pane in my Firefox browser should do the same job, but I guess better to build a branded widget that a few people might use than not build a widget at all?

Users can customize the widget to show top picks by free or paid content, clips or full length shows as well as search TV Guide’s listings. Annoyingly, when a show or video clip is clicked on it opens two windows, one to TVGuide.com and the other to the appropriate video site.

Paris Hilton never met a camera lens she didn’t like. But this time the lens isn’t for a reality television show, the paparazzi, or even a jail mugshot — it’s that of New York-based startup For Your Imagination, which is debuting a new, branded web series tomorrow featuring Paris, her mom Kathy and her sister, Nicky.

The six-part series A Day With the Hiltons will follow a mother-daughter duo that won an all expenses-paid trip to L.A. to spend the day with Paris, Kathy and Nicky “while they visit a salon, attend an intimate brunch and spend the afternoon shopping.” Not exactly my thing, but an interesting example of a new media distribution partnership nonetheless.

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Still set to launch “this spring,” TidalTV announced that they’ve added NBC News and TV Guide content to their lineup. Previously announced partnerships include National Geographic and the Scripps Network.

“Our mission is to provide consumers with a unique viewing experience rich with brand-name video programming,” said Mollie Spilman, chief executive officer of TidalTV, in the annonucement. “The addition of these industry-leading media companies is essential to delivering on this mission – as they represent some of the most-watched, most-trusted brands in the business.”