TubeMogul Pre-Roll Abandonment Data

Video syndicator and analytics provider TubeMogul has released a quick study of video abandonment rates caused by pre-roll ads.

The study found that 15.89% of viewers click away from a video rather than sit through a pre-roll ad. For magazines and newspapers the data showed 24.85% of viewers clicking away. For large broadcasters, only 10.9% [...]

OMMA Panel: David vs. Goliath

Moderator: Jamison Tilsner, Tilzy.TV
TS Kelly, Mediacontacts
Randy Kilgore, Tremor Media
Kevin McGurn, Hulu
Peter Naylor, NBC Universal
Tim Shey, New Next Networks

Do Independent Video Producers Stand a Chance Against the Big Boys?

Tim: NNN is the home of Obama girl, and now McCain girl, which became the #1 video on YouTube within the first 12 hours of its launch. NNN [...]

Tremor Goes Global

Yes, I could have scooped everyone with the news. Hell, I wrote the press release and made the phone calls. But alas, I play fair (and have a real job that demands I play as nicely as possible with the real journalists covering our space.)

That said, I’m proud to announce that Tremor Media is [...]

Tremor Launches Acudeo Monetization Platform*

Tremor Media has launched the beta version of Acudeo, their next generation Video Monetization Platform. Acudeo addresses the complexities involved with video ad delivery and offers the same ease and ad server compatibility that publishers are accustomed to for their banner advertising. Acudeo allows publishers to schedule and dynamically deliver in-stream video and overlay ads [...]

Shameless Self Promotion: Tremor @ NAB

For those of you headed to NAB next week, come by for a drink on Tremor Media.

Tremor is delighted to sponsor the official content reception at NAB. Please join us in room S219 (upstairs in the South Hall) between 6:00pm and 7:30pm on Monday Apr. 14th.

Also please stop by our booth (C158) and see [...]