Streaming Media West Briefings with OVW

Streaming Media West is next week in San Jose, and OnlineVideoWatch will be there.

If you are interested in meeting with either of us for a briefing, please send us an email at news@onlinevideowatch.com

See you in San Jose!

Who wants to go to the Billy Joel / Elton John concert while we’re there?

SME Panel: Networks vs. Branded Sites

Moderator: Joe Mandese, MediaPost
Panelists:
Christine Cook, Martha Stewart
Aleck Schleider, Advertising.com
John Lumpkin, Heavy.com
Garrett Albanese, Carat
Peter Naylor, NBC Universal

Garrett, Carat: There is use for both ad networks and branded sites. If you need reach, ad networks are great. If you want a customized experience, you have to go to a branded site.

Christine, MSO: We use ad networks for [...]

SME Panel: New Online Ad Models

Moderator:Will Richmond, President, Broadband Directions
Presenters:
Christopher Johnston, Director, Ad Products and Technology Partnerships, Brightcove
Rob Aitken, Product Manager, Online Video, Associated Press
Mike Henry, SVP, Advertising Sales, Veoh Networks
Jon Gibs, VP, Media Analytics, Nielsen Online

Exploring new ad models to better monetize longer form content. ABC looking at only putting two ads in a pod.

Excellent question: Is the [...]