Moderator: Steve Smith
Philip Braden, ScanScout
Eric Hadley, CEO, Heavy
Rebecca Paoletti, Yahoo
Chris Allen, Starcom

Panel starts with some show-and-tell.

ScanScout Philip Braden shows overlays. Plays in-stream while the video is playing. From that point on, the ad experience is completely user initiated. New example that Philip showed was a video-in-video overlay. Cool demo alert: There was video playing [...]