Posts Tagged ‘Silverlight’

2008 DNC LIVE in HD

Monday, August 25th, 2008

The Democrats have teamed up with Move Networks to offer an HD Silverlight experience at this year’s National Convention which unlike NBC’s 2008 Olympics player, showcases the power of Silverlight as a platform.

Above: DNCC Video Experience Homepage Player

While the excitement of the DNC may not rival the Olympics, the player offers an awesome full screen 16:9 experience, two camera angles and a separate spanish broadcast, (though that one taps into Comcast’s lower quality 4:3 feed) leaving NBC’s player in the dust. If you’re just looking to watch the convention, look no further.

Above: DNCC Move Networks Player - Full Screen in 16:9 HD

If you’re looking for commentary and independent coverage, all the major online video live broadcast companies are partnered with most of the new media sources that have sprung up over the past four years and are now offering their own live feeds. The democratization of media is pretty cool, PaidContent and NewTeeVee have pretty good lists, though there are almost more independent live streams than we can count.

Maybe Making the Olympics Suck Online is Good For Business

Tuesday, August 19th, 2008

So. Let’s recap 2008’s Olympics coverage. NBC got Microsoft to front a good portion of the development costs for a video platform that didn’t meet expectations, and they forced those who wanted to watch in high quality on-demand to view on Television or on Vista.

That’s good for NBC, their TV ratings have been stellar. While a lot of people watched online, most chose to watch on the main screen most of the time because the digital experience left a lot to be desired.

And it’s great for Microsoft which got its Silverlight adoption event, had no major issues with the Silverlight 2.0 release and received exclusivity over high quality downloadable VOD delivered by TVTonic to Vista machines only.

While some (or many) will whine about the fact that they could have done better, TV has penetration in 98.2% of U.S. homes, it’s still about making money and the Olympics is about selling ads. NBC Universal is part of a publicly traded company and unlike the BBC they’re in business for their shareholders.

We may be less than impressed with what was offered versus what might have been, but when it comes down to it NBC offered more HD television and online video coverage of a live event than anyone ever. They maximized their audience and their profit by using both mediums to their advantage, and if they can do that, why would they do anything else?

Some Silverlight 2.0 Roadmap Details

Monday, April 7th, 2008

Microsoft engineer Ashish Thapliyal has posted some roadmap information on upcoming Silverlight 2 releases (via Web Video Universe). Silverlight 2.0 Beta 2 should be released some time in May, with the RTM version planned at some point late this sumer.

Microsoft is likely planning that release just ahead of the Olympics which start on August 8, giving them a mass-adoption event and some additional momentum. Silverlight is currently being installed at a rate of 1.5 million downloads a day and Microsoft claims 85 partners to date.

Beta 2 should elevate Silverlight above just a plugin and spur development of some of the really exciting rich internet apps we have been promised.