Microsoft Taps Safran for 360 Content
Sunday, March 30th, 2008Hollywood producer Peter Safran has signed a deal with Microsoft to create original content for the Xbox 360 reports the New York Times. Content will initially be short-form scripted programming, genres like comedy and horror that will appeal to Xbox Live’s 10 million strong audience.
Microsoft’s Scott Nocas termed the deal “the first of many.” Content will debut exclusively on 360, will be syndiacted across other Microsoft web properties thereafter, and will most likely be ad-supported, at least initially.
The deal will bring some new high-production value content to the Xbox live marketplace without Microsoft’s needing to pay the licensing fees required for some of their other premium content. The trick will be promoting it and building an audience from the ground up.
