Worthy of a quick Friday morning hit, the company formerly known as Roo has announced their first deal since their latest restructuring and renaming. In sticking with their (former?) hometown roots, KIT digital inked a three-year agreement with Sensis, an Australian online information resource company that publishes the Australian version of the Yellow Pages.

The announcement could be responsible for the stock’s near doubling earlier this week, climbing as high as $.47 before settling back down into the mid to high $.30 cent range.

We kid you not. In quick response to their board of directors abandoning ship, Roo Media Group named Kaleil Isaza Tuzman, currently the CEO of JumpTV, their new CEO and Chairman.

According to the press release, Tuzman and his KIT Capital Ltd. has been granted the right to purchase up to 51% of the preferred class of shares in the Company at US$0.38 per share. KIT Capital has the option to invest up to US$5 million in common shares of the Company at US$0.16 per share, a 15% premium to the closing price yesterday, December 18th, 2007.

Tuzman is probably best remembered to layfolks as the star of the 2001 documentary, “StartUp.com,” a film about life in the first dot-com bubble and their company, GovWorks.com, which burned through nearly $60 million in 18 months.

In related news, JumpTV Inc. (AIM: JTV) announced that it had bought back 25,000 common shares at an average price of Cdn$2.20 per share.

According to an article in today’s Times Union, two former top execs of Wurld Media have been indicted on a number of charges ranging from misdemeanor failure to pay benefits to felony grand larceny and money laundering.

Gregory Kerber, former Chief Executive and Richard Saxton, former financial officer were each arraigned on nine charges.

Assets of Wurld Media, an online music and video file-sharing company, were sold to ROO Media for $4.3 million in in July, however most of the alleged charges took place before that deal was signed.

According to Mediapost, Roo bought “strategic P2P assets of Wurld Media,” for $4.3 million, consisting of $3.2 million in cash and the issuance of approximately 655,000 shares of ROO common stock.

While it doesn’t appear (at this point) that there’s anything for Roo to be concerned with here, they certainly don’t need any negative publicity or associations while they struggle to turn things around. Last month they reported net operating loss of approximately $8.5 million in the third quarter of 2007.