KIT Digital, the recently rebranded online video provider formerly known as ROO has its issues. But the recent influx of funding will keep them afloat, and an increased focus on the international marketplace is a smart move.

“All of our markets have competition, often less evolved than in the U.S.” KIT Digital CEO Kaleil Isaza Tuzman told NTV today “In the U.S., or North America, there are so many VC-backed companies that are willing to do business at a loss.”

ROO themselves operated at a loss for some time, having leveraged themselves to the hilt before the bailout from Dubai. But by shifting focus away from technology - which never was their strong point - to focus on building a global cross-platform presence, they may at last find a profitable model.

The international marketplace for online video is by and large less developed than in the U.S., and exporting business models proven successful in the U.S. to international locations is in itself a potentially lucrative market. The recently closed acquisition of Kamera provides mobile reach, new content partners and increased global exposure.

Tuzman’s focus on cash flow, streamlining the business by shutting down non-revenue units (see Wurld Media) and eliminating unsuccessful partnerships is a big step in the right direction. If KIT Digital can build on their existing relationships and offer partners a better way to make money in new markets and platforms, they will have found the competitive advantage they have pursued for so long.

That said, recent events have only bought them time. The stock is still in the toilet, and unless they start making money fast it will all have been for nothing.

Roo Group has, once again, named another top exec in their continued attempt at turning their ship around. Roo said they “intend to streamline its ownership and management structure through several initiatives.”

The appointment of Gavin Campion, the managing director of Sputnik Agency Pty. Ltd., as president of the overall company; — The exercise of its right to complete the purchase of 51% of its Sputnik subsidiary; — The execution of an agreement in principle to acquire the remaining 49% of Sputnik and the subsequent consolidation of Sputnik and subsidiary ROO Media Corporation; — Elimination of the 10 million preferred class of super-voting shares through a preferred-to-common conversion or other plan to be proposed and voted on by a majority of the common shareholders; — The consolidation of all international subsidiaries into a wholly-owned Dubai subsidiary; and — The relocation of its corporate headquarters/executive management from New York and Australia to Dubai.

Moving HQ to Dubai? They must like those new luxury towers. CEO Kaleil Isaza Tuzman had this to say in a statement: “Campion will have full responsibility for ROO Group’s sales, operations and administration, reporting directly to Isaza Tuzman. He will also take the lead role in fully integrating the operations of Sputnik into ROO Group.”

Tuzman continued, “His operational discipline and business development instincts are second-to-none and his interactive marketing experience will be of great value in differentiating ROO from our competitors - as we focus on an integrated video enablement and marketing approach for enterprise clients. Gavin built a profitable business for us in the Asia-Pacific region, and we hope to see that quickly replicated across the global platform.”

For anyone keeping track, Roo’s stock is defying the overall market today, up 13% or $.01.