Move Networks today announced they will upgrade their analytics and reporting tool ahead of the 2008-2009 television season. Move Monetize 2.0 will include:

•Improved Viewership Reports

o     Create reports showing details on partner site, screener and ad campaign viewership.

o               View information on the number of unique viewers watching an Internet television program for time periods ranging from minutes to years.

o     Capture information on drop-out points, rewind activity and click-throughs

•Improved Program Reports

o     Secure viewership details on a particular program, program episode, or even episode segment

o     See which programs are being watched on which days, at which times, in which geographical areas.

•Improved Streaming Reports

o     Learn the Bit rates and Gigabits served by the Move Media player, as well as the quality of service, quality of experience, and the cost of service.

•New “Top” Lists

o     Quickly view top programs, episodes, viewing days and times, locations, bit-rates and affiliates.

•More Custom Reports

With such specific data at the disposal of network executives, who needs Nielsen?