Jupiter’s Emily Riley on Ad Networks

With the rash of online ad network bashing going around lately, I thought I’d highlight someone who is defending their model and their benefits. And more importantly, is a neutral third party.

From ClickZ’s Quote of the Day:

“Advertisers will move their budgets around and around the web, forever. Ad Networks serve a huge percentage [...]

Can A Soft Economy Fuel the Shift of TV $$$ Online?

Yahoo expectedly disappoints, Google misses. Everyone blames a soft economy. But when the advertising industry goes into belt-tightening mode, will buyers smarten up or continue to do business as usual?

Online has been looking for that spark that signals our arrival. The sign from above that finally gives us our rightful seat at the table with [...]