By Ben Homer, July 28th, 2009
Pre-roll isn’t so bad, but a 5 second pre-roll coupled with lower third overlays is tops according to an MTV study.
At the July New York Video 2.0 meetup last night, MTV Digital Fusion’s Jason Witt presented the findings of a study done by MTV in partnership with InsightExpress and ad-serving partner Panache across five [...]
By Ben Homer, October 31st, 2008
In a week that saw more companies shedding jobs and packing it in for the recession, there was also a lot of positive including news of digital syndication deals designed to push more content to more screens.
I may be a contrarian, but I’m looking forward to the “Internet Winter.” The constriction of available capital should [...]
By Ben Homer, July 9th, 2008
In a sign that Google is becoming just another mainstream media giant, the Wall Street Journal today reports that YouTube under pressure to increase revenue is considering adding pre and post roll ads.
As NTV points out this is a pretty major reversal, but someone has to start paying for all that bandwidth and clearly overlays [...]
By Corey Kronengold, January 22nd, 2008
Today, ad network Burst Media put out their latest issue of their newsletter, and in it, they bashed pre-roll with some pretty nasty looking data.
Once again, we’re presented with a bunch of charts and graphs and data points on why pre-roll sucks. But once again, we have no idea about the content that was [...]
By Corey Kronengold, January 17th, 2008
In a post on his blog yesterday, Jupiter analyst Nate Elliott points us towards a site that is doing pre-roll right.
First let me say that I’m a long time fan of Nate’s and his POV on both the online advertising and digital home markets. He gets it. Second, lets point you towards Rochester’s WHAM [...]