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In a week that saw more companies shedding jobs and packing it in for the recession, there was also a lot of positive including news of digital syndication deals designed to push more content to more screens. I may be a contrarian, but I’m looking forward to the “Internet Winter.” The constriction of available capital should [...] In a sign that Google is becoming just another mainstream media giant, the Wall Street Journal today reports that YouTube under pressure to increase revenue is considering adding pre and post roll ads. As NTV points out this is a pretty major reversal, but someone has to start paying for all that bandwidth and clearly overlays [...] Today, ad network Burst Media put out their latest issue of their newsletter, and in it, they bashed pre-roll with some pretty nasty looking data. Once again, we’re presented with a bunch of charts and graphs and data points on why pre-roll sucks. But once again, we have no idea about the content that was [...] In a post on his blog yesterday, Jupiter analyst Nate Elliott points us towards a site that is doing pre-roll right. First let me say that I’m a long time fan of Nate’s and his POV on both the online advertising and digital home markets. He gets it. Second, lets point you towards Rochester’s WHAM [...] |
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