I love a good coincidence. And this morning, I woke up to one.

Last night I was watching the movie “Untraceable,” staring Diane Lane. Quick synopsis: Psycho guy streams the torture and death of people online. The more people that go to the website, the faster they get killed. Social media at its worst.

This morning, The Today Show did a segment on a series of viral videos - “Fire in the Hole” - that are pranks on fast food drive thru employees. One victim found the video and got her attackers arrested. The punishment? Make a video, apologizing, and post it on YouTube.

Given that the prank videos have received millions of hits, and the apology a mere few thousand, I can’t help but wonder which direction this trend is headed.

Here’s the Today Show segment:

Great video thats nearing two million views in less than a week.

Improv Everywhere pulls some fantastically creative stunts in and around New York City. I started following their pranks a few years ago after they showed up at the Mercury Lounge as superfans of a young band, the Ghosts of Pasha. Be sure to check out the rest of their online videos on their site.

Also, the popularity of their two latest pranks has generated a ton of traffic to their site. Consider donating to their cause so they can continue to share their creativity with us.