Posts Tagged ‘Politics’

Kate Kaye on Politics and Online Advertising

Friday, June 6th, 2008

As most of you know, ClickZ’s Kate Kaye provides some of the most insightful analysis of the online ad market. Like me, she’s also a political junkie.

Now that the primary season is over, Kate explains to the Business News Network how the campaigns leveraged new media, and who succeeded, and why.

Ed sidenote: Are non-embeddable players even acceptable any more? Why I can’t share this clip with you right here is beyond me.

Obama Rules Online Video Views

Wednesday, April 23rd, 2008

A new Nielsen Online report shows that Senator Barack Obama is dominating the other candidates in campaign video views (press release PDF).

The report shows Obama with 518,000 unique video viewers consuming more than 820,000 streams of content, and averaging 16 minutes per user. Hillary and McCain lag behind with 351,000 and 38,000 unique viewers, consuming 551,000 and 66,000 streams respectively. Obama simply trounces his competitors in time spent, with nearly 4x Hillary’s 4.8 minutes per viewer, and McCain’s 1.5 minutes per viewer.

Head over to MarketingCharts for the graphs.

Tuesday Pick: Newsweek Webcast for Potomac Primary

Tuesday, February 12th, 2008

With the primary race on the Democratic side showing no sign of cooling off, now might be a good time to catch up on what you’ve missed, or at least watch a different talking head for a chance.

Hillary dumped her campaign manager yesterday, something Newsweek’s Jon Meacham is sure to touch upon during Newsweek’s Webcast covering the Potomac primaries. Tune in at 7pm tonight to Newsweek.com.

In the meantime, enjoy the latest spoofs of a hot political video. This online video, added Monday, has been streamed nearly half a million times in its first 24 hours. The original, “Yes, We Can,” posted below, is a week old and has been streamed more than 5 million times.