By Corey Kronengold, June 18th, 2008
There are lots of cool companies, technologies and ad formats out there. But without metrics, “cool” ain’t worth much. So who is helping people figure out just how cool their ads are? Visible Measures is one of those companies. I’ve had the pleasure of chatting about the industry, and not the industry, with Matt [...]
By Corey Kronengold, June 17th, 2008
The IAB has released its definitions for InStream ad metrics. View them on their site or download the PDF.
This is a critical step towards simplifying the buying and selling of online video advertising and speeding up the shift of TV ad dollars onto the Web. Definitions cover linear, non-linear and companion banner metrics.
Questions? [...]
By Corey Kronengold, June 16th, 2008
Moderator: Dan Ackerman, Sr. Editor, CNET
Andrew Budkofsky, Break Media
Lynn Bolger, comScore
James Kiernan, MediaVest
Maniak Mazumdar, Nielsen
Even Silverman, Lifetime Networks
There is a lot of discussion about ISP data and how it can be applied to the web. comScore and Nielsen may not be as accurate down the long tail.
Long tail is important, but there are challenges [...]
By Corey Kronengold, June 6th, 2008
One day (and one post) after announcing the layoffs of 25 staffers, online video portal Heavy.com announced that it has opened its doors in Canada. Heavy launched Husky Media Canada with Corus Entertainment, a Canadian media and entertainment company, as their anchor partner. Heavy Canada will distribute programming across its radio sites in a customized [...]
By Ben Homer, May 22nd, 2008
“FACT: To anyone under thirty words are only relevant if they’re in a video”
