Maybe its all the talk about product and brand integration in the online advertising space that made this scene of ‘30 Rock’ make me laugh a little harder than normal. Maybe it was just funnier in general. But the Verizon Wireless integration into last week’s episode (which I watched on DVR but could have watched the whole episode on Hulu) made me think about product integration and how it will ultimately work online.

Nothing new here, of course. Mike Myers lampooned product integration in movies in his Austin Powers movies 10 years ago.

Not a day goes by where I haven’t been asked about product integration lately. But as we consider issues like shifting ad dollars from television into online, do we need to worry about ad agencies having to compete with real talent agencies like William Morris as well? They’ve got a digital department too. Who leads the strategy here? Are media planners working hand in hand with talent agents, or is this the next “silo” to be broken down? Who is better equipped to handle these online dollars? Advertising agencies or our Hollywood power lunching counterparts?

But I digress. Maybe Tina Fey and the writers of 30 Rock just have a knack for phone jokes. They had their fingers on the pulse of mobile phone content development last season. Weren’t you thinking about your mobile video ad strategy when this episode ran?

By the way, I made my own clips. I didn’t want to make readers click away to watch the full 1:30 minute clip on NBC’s site, and Hulu’s video trimming functionality sucks. Please don’t sue me. Seems like fair use to me, but I guess we’ll find out.

Just in case, though, here’s my Hulu version. Which, by the way, plays the whole episode after you see the :20 second long clip that I wanted you to see.