Mediashift Focuses on Online Advertising

In case you haven’t clicked on every link in our blogroll (but why haven’t you?), head on over to Mark Glaser’s MediaShift blog. Mark spoke to a number of industry leaders about the state of online video advertising, and I must say that its one of the most balanced pieces you’ll get to read.

But [...]

Roo: Will it Ever Stop?

Days like this make me miss one of the staple websites of the first dot-com bubble, FuckedCompany. I can’t help but imagine that Roo Media would be on the top of the list. I’m still baffled by the inner workings of the online video syndicator, but this is a roller coaster ride that everyone seems [...]

A Look at Online Video CPMs

For those who have been clamoring for a look at the CPMs of online video advertising, the Web Video Report published a list of CPMs and format offerings from some of the leading providers of online video.

In the pricing survey, WVR looks at the wide range of CPM (and other pricing models) available from [...]