In case you haven’t clicked on every link in our blogroll (but why haven’t you?), head on over to Mark Glaser’s MediaShift blog. Mark spoke to a number of industry leaders about the state of online video advertising, and I must say that its one of the most balanced pieces you’ll get to read.

But if you absolutely refuse to read anything about online video except us, here’s what I had to say:

Probably the biggest mistake people make is in equating professional, studio-quality videos with the more amateur content that dominates video-sharing sites.

Yep. Some content just isn’t monetizable. Go figure. In case you need a refresher, pre-roll isn’t bad. Poorly placed pre-roll is. Remember the covenant! And more importantly, remember not to piss off Steve Hall.

Days like this make me miss one of the staple websites of the first dot-com bubble, FuckedCompany. I can’t help but imagine that Roo Media would be on the top of the list. I’m still baffled by the inner workings of the online video syndicator, but this is a roller coaster ride that everyone seems to want to get off.

Today, four members of the Board of Directors resigned. Three of them were named to the board on May 30th of this year.

Before joining the board at Roo, Simon Bax was Executive Vice President and Chief Financial Officer at Pixar Animation Studios; Stephen Palley is Executive Director of Pali Capital; Scott Ackerman is a partner at Wagner, Francis, Richman & Ackerman; and Doug Chertok is a Senior Managing Director at Hudson Ventures.

The resignation of these four directors leaves only two directors on the board: Robert Petty and Robin Smyth, the company’s Chief Executive Officer and Chief Financial Officer, respectively. As I write, Roo’s stock has hit a new 52-week (and possible all-time) low of $.14.

Whats going on over there? And when is News Corp going to step in to protect their strategic investment?

For those who have been clamoring for a look at the CPMs of online video advertising, the Web Video Report published a list of CPMs and format offerings from some of the leading providers of online video.

In the pricing survey, WVR looks at the wide range of CPM (and other pricing models) available from publishers ranging from mainstream publishers like The Wall Street Journal to web-video specialists like Break.com and social networking sites such as MySpace.