By Ben Homer, July 28th, 2009
Pre-roll isn’t so bad, but a 5 second pre-roll coupled with lower third overlays is tops according to an MTV study.
At the July New York Video 2.0 meetup last night, MTV Digital Fusion’s Jason Witt presented the findings of a study done by MTV in partnership with InsightExpress and ad-serving partner Panache across five [...]
By Corey Kronengold, March 18th, 2008
Nothing worse than your laptop battery dying while your boss is speaking on a panel. Well, a few things are, but I guess that depends on who your boss is. So pardon the cut-and-paste job from my notes that are now a few hours (and a few vodka tonics) late.
I walked in late to [...]
By Corey Kronengold, January 31st, 2008
Yahoo expectedly disappoints, Google misses. Everyone blames a soft economy. But when the advertising industry goes into belt-tightening mode, will buyers smarten up or continue to do business as usual?
Online has been looking for that spark that signals our arrival. The sign from above that finally gives us our rightful seat at the table with [...]
