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Web Video Is Worth the Investment “Shift Happens” The web was originally a communications medium, with email being the primary use. Then the shift began towards consumption of content, followed by social media, and now video. It is a fundamental shift. We are talking about “The Video Web.” In one year, video consumption has become mainstream. It [...] Check out the keynote presentations on the Mediapost website. Everyone has finally returned from the event, encoded the videos, and posted them for your enjoyment. The good folks at RealTVFilms.com were also on hand filming. Check out their interviews as well. Other than widgets, the most consistent theme of the conference has been the constant hunt for electricity. Again, my battery died, so my official blogging is over. Next stop – cocktails at the pool. Thanks to everyone who spoke on the video panels. I can honestly say that the video track has some of the most [...] What does bi-polar mean, anyway? And who writes these panel titles? Nevermind. Another standing room only panel. Engagement continues to be mysterious, and measuring it even more so. There is data that is reflective and indicative, but it is probably best to let the client determine the success metric for themselves. Measuring video is more [...] |
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