OMMA Panel: Video- The Battle Between Premium and Low-Cost Online Video Placements

Session Description:
When will supply of premium inventory become outstripped by demand? What effects will this have on the online video marketplace? Some advertisers would argue there is a glut of quality, premium inventory online. Some would say there is almost infinite inventory. Who is correct? Can premium video actually command a premium on price? Are [...]

OMMA Day 2 Keynote: Nigel Morris, CEO, Isobar

Since 1980, the advisory role of Madison Avenue has declined. The advertising industry in general has failed miserably at responding to the challenges of the digital world. There’s been a decline in advertising as an overall portion of marketing spend.

The digital world has introduced a new set of nomenclature that has confused the landscape. Google [...]

OMMA Panel: Branded Entertainment

Moderator: Will Richmond, VideoNuze
Rob Barnett, CEO, MyDamnChannel
Jeremy Lockhorn, Director of Emerging Media, Avenue A/Razorfish
Peter Hoskins, CEO, ManiaTV
Joe Frydl, Ogilvy Entertainment
John McCarus, VP, Digitas Branded Content

Will: What is branded entertainment? What does that mean? What are your clients goals as it pertains to it?

John: Clients that have a digital strategy are starting to realize they need [...]

OMMA Panel: David vs. Goliath

Moderator: Jamison Tilsner, Tilzy.TV
TS Kelly, Mediacontacts
Randy Kilgore, Tremor Media
Kevin McGurn, Hulu
Peter Naylor, NBC Universal
Tim Shey, New Next Networks

Do Independent Video Producers Stand a Chance Against the Big Boys?

Tim: NNN is the home of Obama girl, and now McCain girl, which became the #1 video on YouTube within the first 12 hours of its launch. NNN [...]

OMMA Video Panel: Can We Plan On Video Yet?

Moderator: Joe Mandese
Andy Von kennel, SVP, Measure2x
Adam Kasper, SVP, Mediacontacts
Jeff Malmad, Director of Digital Media, Beyond Interaction
Damon Bethal, Digital Director, Mediavest

(Podium was in the way, and I couldn’t see who was speaking all the time. Sorry.)

Adam: There is a shift up for clients wanting to “do online video.” But for the majority of clients, [...]