|
|
By Corey Kronengold, June 18th, 2008
There are lots of cool companies, technologies and ad formats out there. But without metrics, “cool” ain’t worth much. So who is helping people figure out just how cool their ads are? Visible Measures is one of those companies. I’ve had the pleasure of chatting about the industry, and not the industry, with Matt [...]
By Corey Kronengold, June 16th, 2008
Moderator: Will Richmond, VideoNuze
Rob Barnett, CEO, MyDamnChannel
Jeremy Lockhorn, Director of Emerging Media, Avenue A/Razorfish
Peter Hoskins, CEO, ManiaTV
Joe Frydl, Ogilvy Entertainment
John McCarus, VP, Digitas Branded Content
Will: What is branded entertainment? What does that mean? What are your clients goals as it pertains to it?
John: Clients that have a digital strategy are starting to realize they need [...]
By Corey Kronengold, June 16th, 2008
Moderator: Jamison Tilsner, Tilzy.TV
TS Kelly, Mediacontacts
Randy Kilgore, Tremor Media
Kevin McGurn, Hulu
Peter Naylor, NBC Universal
Tim Shey, New Next Networks
Do Independent Video Producers Stand a Chance Against the Big Boys?
Tim: NNN is the home of Obama girl, and now McCain girl, which became the #1 video on YouTube within the first 12 hours of its launch. NNN [...]
By Corey Kronengold, June 16th, 2008
Moderator: Joe Mandese
Andy Von kennel, SVP, Measure2x
Adam Kasper, SVP, Mediacontacts
Jeff Malmad, Director of Digital Media, Beyond Interaction
Damon Bethal, Digital Director, Mediavest
(Podium was in the way, and I couldn’t see who was speaking all the time. Sorry.)
Adam: There is a shift up for clients wanting to “do online video.” But for the majority of clients, [...]
By Corey Kronengold, June 16th, 2008
Web Video Is Worth the Investment
“Shift Happens”
The web was originally a communications medium, with email being the primary use. Then the shift began towards consumption of content, followed by social media, and now video. It is a fundamental shift. We are talking about “The Video Web.”
In one year, video consumption has become mainstream. It [...]
|
|
