The NBA announced today that it is following the NHL and MLB and will syndicate content to Joost. Select classic games and highlight packages are now available on the P2P video service but the content is limited and will be for the considerable future.

Sports programming is most valuable if it is current but there is a market for classic games, and this type of evergreen content is particularly suited for the web.

ESPN Classic has been able to stay in business based on this idea and if the NBA can sell online ads on games and highlights that would otherwise not see airtime it’s a win-win.

Above: NBA Content on Joost

The larger question is what long term value Joost can offer the NBA and other leagues still trying to figure out how to make money on the web.

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